Rado is a globally recognized brand, famous for innovative design and its use of revolutionary materials to create some of the world's most beautiful and durable watches. Ever since its beginnings in Lengnau, Switzerland, Rado has been a pioneer, with the brand philosophy "if we can imagine it, we can make it" still holding true today. From day one, Rado has turned visions into concrete realities. From high-tech diamond to high-tech ceramic, Rado has gone from one breakthrough to the next. They are proud of their heritage of innovation, which has continually introduced the unexpected into Swiss watchmaking.